What do you think is the most important component for your business?

Most of you will agree that it will be the Marketing of your company. It is a good marketing strategy that will make your brand look smarter and build a good relationship with your target audience and they will pay for your product. It is Marketing that differentiates good from great.

The most important marketing strategy being the Word of Mouth Marketing. 82% of marketers use word of mouth marketing to increase their brand awareness and around  50% of it is reported to have improved their direct sales. But how isn’t it necessary to be strategic in your strategy? So what is the trend which is yielding the highest outcome?

Yes, you guessed it right, It is digital marketing.

Digital transformation has become the fundamental reality for all businesses today. John Chambers, CEO of Cisco says, “At least 40% of all businesses will die in the next 10 years…
if they don’t figure out how to change their entire company to accommodate new technologies".

 It is high time that the businesses accelerate and re-innovate your workspace and approach towards customer acquisition. The trend which is emerging is the ‘digital visiting card’. So what is it? And what are the perks of using it?

Let’s break down every aspect of it.

A digital visiting card is an online means of sharing contact information. t is also named  as Mini Website / E-Visiting Card / QR Business Card/ Virtual Business Card / Electronic Visiting Card or Digital Visiting Card.

It can be customized, designed, and shared with anyone. There are no space constraints with digital cards—you can add as much or as little information to your card as you’d like. In addition to your normal contact information (like your name, company, email, and phone number) you can enrich your card with a photo or video, a logo, social media profiles, and more.

You can leverage the digital aspect by making multiple digital business cards with different information on each card, so you can have a card for your work contacts, one for clients or customers, and one for your friends.

Now that we have defined digital cards. Let us understand why these digital cards are the way to go.

Convenience:
As long as you have access to your phone or computer, you’ll always have your digital business cards on hand. As it is electronic, you’ll never need to worry if your card supply is low or you need to order more. Digital cards are extremely flexible as you can easily change details of your new phone number or have switched jobs.

If there is a typo by mistake, it would have been a costly mistake in paper cards. But digital cards allow you edit to your cards at any time, so they are always up-to-date with your latest information.

Eco-friendly:
Let’s admit it—paper business cards aren’t the most environmentally conscious way to exchange your contact information. Over 90% of business cards are thrown away within one week of receiving them.  Talk about wasted paper!

If everyone is switched from paper to electronic cards, over seven million trees would be saved each year. I think it is our responsibility to save our mother earth.

Affordable:
Digital business cards are often more affordable than their paper counterparts. There’s no need to pay hundreds of rupees a year on paper cards that are going to get thrown away almost immediately—save that money and reallocate it to another aspect of your business.

Contactless:
With online meetings and virtual events becoming the new normal, virtual business cards are becoming a staple of everyday life. Digital cards can be shared with anyone, anywhere—simply send the link over email, text, or social media. During a Zoom, Microsoft Teams, or Google Meet video call, you can hold up your QR code, and anyone in attendance can scan your code and will have instant access to your card.

Even when in-person gatherings resume, digital business cards will stick around because they’re germ-free and no physical contact is required.

Seamless follow-ups:
When you receive a paper business card, what do you normally do with it? Most people will toss it in their purse or wallet, where it's forgotten and when found, almost immediately thrown out. When you share a digital card, it doesn’t get lost in the oblivion of gum wrappers, old receipts, and hair ties. Digital business cards go directly into your customer’s inbox, so your new contact can easily be integrated into their workflow. Virtual cards make following up easier and more efficient, which in return can lead to fostering stronger connections.

We are adapting towards the new normal and these digital business cards are a dimension of it. So your business will become sustainable and efficient when you adapt yourself to the changing features. Adapting to new efficient changes will make your businesses scale exponentially